Product Categories’ Saliency and Hierarchy: The Dynamics of Spanning Genres or Countries in the Movie Industry
Categories play essential roles in shaping people’s perceptions. However, not all categories are equally impactful or salient. Detecting salient categories would help understand industry structures and foresee changes for potential or existing category members and policymakers. Spanning multiple cat...
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| Format: | Article |
| Language: | English |
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Beta Publishing
2023-04-01
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| Series: | Yönetim ve Organizasyon Araştırmaları Dergisi |
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| Online Access: | https://betadergi.com/yoad/yonetim/icerik/makaleler/105-published.pdf |