PERCEIVED VALUE, SERVICE QUALITY, CORPORATE IMAGE AND CUSTOMER LOYALTY: EMPIRICAL ASSESSMENT FROM PAKISTAN
Today’s economy is becoming extremely service-oriented, changing the paradigm of marketingresearch towards services (Carrillat, Jaramillo, & Mulki 2007). Corporate image, perceived value andservice quality have got paramount significance among researchers interested in customer retentionstrategi...
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| Format: | Article |
| Language: | English |
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University in Belgrade
2012-02-01
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| Series: | Serbian Journal of Management |
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| Online Access: | http://www.sjm06.com/SJM%20ISSN1452-4864/7_1_2012_May_1_170/7_1_25-36.pdf |