PERCEIVED VALUE, SERVICE QUALITY, CORPORATE IMAGE AND CUSTOMER LOYALTY: EMPIRICAL ASSESSMENT FROM PAKISTAN

PERCEIVED VALUE, SERVICE QUALITY, CORPORATE IMAGE AND CUSTOMER LOYALTY: EMPIRICAL ASSESSMENT FROM PAKISTAN

Today’s economy is becoming extremely service-oriented, changing the paradigm of marketingresearch towards services (Carrillat, Jaramillo, & Mulki 2007). Corporate image, perceived value andservice quality have got paramount significance among researchers interested in customer retentionstrategi...

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Bibliographic Details
Main Author:	Muhammad Ishtiaq Ishaq
Format:	Article
Language:	English
Published:	University in Belgrade 2012-02-01
Series:	Serbian Journal of Management
Subjects:	Perceived Value Services Quality Corporate Image Customer Loyalty Telecommunication Sector Pakistan
Online Access:	http://www.sjm06.com/SJM%20ISSN1452-4864/7_1_2012_May_1_170/7_1_25-36.pdf

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