Text Mining Based Approach for Customer Sentiment and Product Competitiveness Using Composite Online Review Data
We aimed to provide a realistic portrayal of customer sentiment and product competitiveness, as well as to inspire businesses to optimise their products and enhance their services. This paper uses 119,190 pairs of real composite review data as a corpus to examine customer sentiment analysis and prod...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-07-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/19/3/87 |