Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis
Success or failure of online B2C businesses depends on identification of website features which affect customer online purchase intention positively the most. For better profitability, online businesses must be aware of their customer's preferences between functions and services provided by the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2013-01-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_54768_d2c8d8ee2bd824d5687b1103ee3821bb.pdf |