LA COMUNICACIÓN INTEGRADA DE MARKETING: UN ANÁLISIS EMPÍRICO DESDE LA PERSPECTIVA DEL CONSUMIDOR JOVEN
The objective of this article is to categorize the elements of integrated marketing communication, according to the assessments given by university students from Villavicencio - Colombia and Coatzacoalcos - Mexico. This is a quantitative study, whose hypothesis was contrasted with a sample o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Libre
2019-12-01
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| Series: | Revista Criterio Libre |
| Subjects: | |
| Online Access: | https://revistas.unilibre.edu.co/index.php/criteriolibre/article/view/6144/5661 |