Web-culture as a factor of company’s competitiveness enhancement
The aim of the article. The aim of the article is to analyze the role and place of Web-culture in the sphere of competitiveness as a component of intellectual capital of the active organization which works in the Internet environment. The results of the analysis. Web-culture of the organization is...
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| Format: | Article |
| Language: | English |
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Sumy State University
2014-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_3_121_129_0.pdf |