The Effects of Corporate Social Responsibility (CSR) on Consumer Behaviour in Online Commerce: The Case of Cosmetics during the COVID-19 Pandemics

The Effects of Corporate Social Responsibility (CSR) on Consumer Behaviour in Online Commerce: The Case of Cosmetics during the COVID-19 Pandemics

Corporate social responsibility (CSR) is a trend that manifests on a global level. The positive effects of CSR initiatives depend on the reaction of stakeholders, among which customers represent an important category. The purpose of this paper was to analyse the impact that CSR initiatives of cosmet...

Full description

Bibliographic Details
Main Authors: Ion Popa, Luminița Nicolescu, Simona Cătălina Ștefan, Ștefan Cătălin Popa
Format: Article
Language:English
Published: MDPI AG 2022-08-01
Series:Electronics
Subjects:
brand trust
buying intention
client loyalty
competitive advantage
corporate social responsibility
customer behaviour
Online Access:https://www.mdpi.com/2079-9292/11/15/2442

Internet

https://www.mdpi.com/2079-9292/11/15/2442

Similar Items