Creating a sustainable future: insights into brand marketing in the luxury fashion industry

Creating a sustainable future: insights into brand marketing in the luxury fashion industry

AbstractThis paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry in promoting economic, social, and environmental...

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Bibliographic Details
Main Authors: Harpreet Kaur, Shruti Choudhary, Adarsh Manoj, Muskan Tyagi
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Sustainability
luxury
branding
sustainable luxury fashion
sustainability challenges
purchase intention
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2328391

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2328391

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