How does product packaging features influence the purchase decision of young adult?
Packaging is more than just a suitable way of showcasing a product or getting a product to the consumer without reaching any damage. Here, we intended to know the relative significance of different features of packaging in purchase decision-making. We controlled the diversity of products and their c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Maulana Malik Ibrahim Malang
2023-06-01
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| Series: | Psikoislamika |
| Subjects: | |
| Online Access: | https://ejournal.uin-malang.ac.id/index.php/psiko/article/view/20496 |