Technical Innovation Model in Improving Marketing Performance
Contradictions are still found in the research on learning and innovation, most of the researchers stated that learning orientation has a positive effect on innovation, while others argue that learning orientation negatively affects innovation. This research presents a conceptual framework of learn...
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| Format: | Article |
| Language: | English |
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EconJournals
2017-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/5653 |