Technical Innovation Model in Improving Marketing Performance
Contradictions are still found in the research on learning and innovation, most of the researchers stated that learning orientation has a positive effect on innovation, while others argue that learning orientation negatively affects innovation. This research presents a conceptual framework of learn...
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| Format: | Article |
| Language: | English |
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EconJournals
2017-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/5653 |
| _version_ | 1797911662778384384 |
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| author | Sulistiyani Sutarlan |
| author_facet | Sulistiyani Sutarlan |
| author_sort | Sulistiyani Sutarlan |
| collection | DOAJ |
| description |
Contradictions are still found in the research on learning and innovation, most of the researchers stated that learning orientation has a positive effect on innovation, while others argue that learning orientation negatively affects innovation. This research presents a conceptual framework of learning orientation that can improve innovation. The variables in this research were tested with 100-200 samples of bakery in Central Java. The results show that learning orientation will improve innovation, which will ultimately improve performance. This research provides recommendations for incorporating concepts related to innovation, such as communication and skills, on the relationship between learning orientation and innovation.
Keywords: Learning Orientation, Communication, Skill, Performance
JEL Classifications: M31, O32
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| first_indexed | 2024-04-10T11:44:00Z |
| format | Article |
| id | doaj.art-85bb83adad8840a7a90bab59c51f6da2 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T11:44:00Z |
| publishDate | 2017-12-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-85bb83adad8840a7a90bab59c51f6da22023-02-15T16:17:26ZengEconJournalsInternational Review of Management and Marketing2146-44052017-12-0175Technical Innovation Model in Improving Marketing PerformanceSulistiyani Sutarlan017 August 1945 University Semarang Contradictions are still found in the research on learning and innovation, most of the researchers stated that learning orientation has a positive effect on innovation, while others argue that learning orientation negatively affects innovation. This research presents a conceptual framework of learning orientation that can improve innovation. The variables in this research were tested with 100-200 samples of bakery in Central Java. The results show that learning orientation will improve innovation, which will ultimately improve performance. This research provides recommendations for incorporating concepts related to innovation, such as communication and skills, on the relationship between learning orientation and innovation. Keywords: Learning Orientation, Communication, Skill, Performance JEL Classifications: M31, O32 https://econjournals.com/index.php/irmm/article/view/5653 |
| spellingShingle | Sulistiyani Sutarlan Technical Innovation Model in Improving Marketing Performance International Review of Management and Marketing |
| title | Technical Innovation Model in Improving Marketing Performance |
| title_full | Technical Innovation Model in Improving Marketing Performance |
| title_fullStr | Technical Innovation Model in Improving Marketing Performance |
| title_full_unstemmed | Technical Innovation Model in Improving Marketing Performance |
| title_short | Technical Innovation Model in Improving Marketing Performance |
| title_sort | technical innovation model in improving marketing performance |
| url | https://econjournals.com/index.php/irmm/article/view/5653 |
| work_keys_str_mv | AT sulistiyanisutarlan technicalinnovationmodelinimprovingmarketingperformance |