SIKAP, PREFERENSI, DAN NIAT BELI TERHADAP PRODUK MAKANAN RINGAN PADA ANAK USIA SEKOLAH

SIKAP, PREFERENSI, DAN NIAT BELI TERHADAP PRODUK MAKANAN RINGAN PADA ANAK USIA SEKOLAH

This study aimed to analyze attitudes, preferences, and purchase intentions of snack products on school-age childrens; to analyze the correlation between research’s variables; and to analyze influence factor of purchase intentions on snack products. The study design was quasi experimental, which wil...

Full description

Bibliographic Details
Main Authors: Ujang Sumarwan, Irni Rahmayani Johan, Dwi Anindita
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2011-01-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
attitudes
preferences
purchase intentions
school-age children
snack products
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/6373

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/6373

Similar Items