Research on Predisposition and Perceived Function of the Third-person Effect-A Case Study of the Zero Sugar Drinks Advertisement
The sugar-free beverage advertisement emerged in 1980s. Recently, with the general health trend disseminating away, sugar-free beverage consumption has become a new fashion among the youth, of which the advertisement spread on social media has increased its effects in the Gen Z. While it has been ex...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
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| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/18/shsconf_fems2023_01081.pdf |