Features of marketing communications of fashion industry in the field of fashion design
This article analyzes the possibilities of enhancing the efficiency of design and promotion the modern clothing on the fashion market by using innovative tools of marketing communications.
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-06-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_64_77.pdf |