Features of marketing communications of fashion industry in the field of fashion design
This article analyzes the possibilities of enhancing the efficiency of design and promotion the modern clothing on the fashion market by using innovative tools of marketing communications.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_64_77.pdf |
| _version_ | 1797329805357613056 |
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| author | I.A. Hardabkhadze |
| author_facet | I.A. Hardabkhadze |
| author_sort | I.A. Hardabkhadze |
| collection | DOAJ |
| description | This article analyzes the possibilities of enhancing the efficiency of design and promotion the modern clothing on the fashion market by using innovative tools of marketing communications. |
| first_indexed | 2024-03-08T07:10:46Z |
| format | Article |
| id | doaj.art-85d246f6a03d4f18890c6399cdeaf893 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:10:46Z |
| publishDate | 2012-06-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-85d246f6a03d4f18890c6399cdeaf8932024-02-03T03:01:42ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-06-01326477Features of marketing communications of fashion industry in the field of fashion designI.A. HardabkhadzeThis article analyzes the possibilities of enhancing the efficiency of design and promotion the modern clothing on the fashion market by using innovative tools of marketing communications.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_64_77.pdffashion industrymarket of modern clothesinnovative technology of marketing communicationsaugmented reality |
| spellingShingle | I.A. Hardabkhadze Features of marketing communications of fashion industry in the field of fashion design Marketing i Menedžment Innovacij fashion industry market of modern clothes innovative technology of marketing communications augmented reality |
| title | Features of marketing communications of fashion industry in the field of fashion design |
| title_full | Features of marketing communications of fashion industry in the field of fashion design |
| title_fullStr | Features of marketing communications of fashion industry in the field of fashion design |
| title_full_unstemmed | Features of marketing communications of fashion industry in the field of fashion design |
| title_short | Features of marketing communications of fashion industry in the field of fashion design |
| title_sort | features of marketing communications of fashion industry in the field of fashion design |
| topic | fashion industry market of modern clothes innovative technology of marketing communications augmented reality |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_64_77.pdf |
| work_keys_str_mv | AT iahardabkhadze featuresofmarketingcommunicationsoffashionindustryinthefieldoffashiondesign |