The Authenticity Business Model Canvas - A New Tool Applied to the Portuguese Way of St. James
The Authenticity Business Model Canvas is a tool to enhance the role of authenticity in business models. It was based on the combination of the Triple-Layered Business Model Canvas (TLBMC) proposed by Joyce and Paquin (2016) with the authenticity theory presented by Wang (1999). The model attempts t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Porto, Faculdade de Engenharia (FEUP)
2023-03-01
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| Series: | Journal of Innovation Management |
| Subjects: | |
| Online Access: | https://journalsojs3.fe.up.pt/index.php/jim/article/view/1532 |