The Role of Sharia Marketing in Increasing Customer Loyalty (An Empirical Study of BMT in Kudus Regency)
This research strives to empirically examine and analyze the influence of syariah marketing and service quality on BMT customer loyalty and satisfaction in Kudus Regency. This study was a survey research that used a quantitative approach. The research data were obtained from 250 BMT customers within...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus
2018-09-01
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| Series: | Iqtishadia |
| Subjects: | |
| Online Access: | https://journal.iainkudus.ac.id/index.php/IQTISHADIA/article/view/3728 |