Service Quality of the Chinese YMCA of Hong Kong
Service quality is an essential element for managers and marketers to successfully compete in the sport and leisure industry. The present study is a first of its kind research study evaluating the service quality of the Chinese YMCA of Hong Kong. In this study, extensive customer research was conduc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Georgia Southern University
2011-04-01
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| Series: | Journal of Applied Marketing Theory |
| Online Access: | https://digitalcommons.georgiasouthern.edu/jamt/vol2/iss1/3 |