SMEs: Diversifying the Economy Beyond Hydrocarbons through International Marketing
The world has witnessed various changes that have prompted small and medium-sized enterprises (SMEs) to reassess their strategies, shifting their focus from merely achieving profits to adapting to an increasingly competitive environment. This study aims to explore the importance of international...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fra |
| Published: |
UNIVERSITE FELIX FOUPHOUET BOIGNY- COTE D'IVOIRE
2024-12-01
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| Series: | Pensées Genre, Penser Autrement |
| Subjects: | |
| Online Access: | https://www.rass-pgpa.org/wp-content/uploads/2024/12/V4N5014.pdf |