The Possibilities and Limitations of Using Google Books Ngram Viewer in Research on Management Fashions
Google Books Ngram Viewer (GNV) is an analytical tool that uses quantitative methods to analyze digitized text. This paper looks at the possibilities and limitations of using GNV in management fashion research, an area of management research that examines the lifecycle and evolution of management co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-11-01
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| Series: | Societies |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-4698/12/6/171 |