Potential for utilization of the European customer satisfaction index in agro-business
The topic of this article focuses on customer satisfaction. The customer satisfaction is considered as a crucial factor for the success of all market organisations. The subject is very often discussed from the theoretical point of view. This contribution is aimed at opportunities of evaluation and m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Czech Academy of Agricultural Sciences
2005-04-01
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| Series: | Agricultural Economics (AGRICECON) |
| Subjects: | |
| Online Access: | https://agricecon.agriculturejournals.cz/artkey/age-200504-0003_potential-for-utilization-of-the-european-customer-satisfaction-index-in-agro-business.php |
| _version_ | 1797900152803950592 |
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| author | K. Ryglová I. Vajčnerová |
| author_facet | K. Ryglová I. Vajčnerová |
| author_sort | K. Ryglová |
| collection | DOAJ |
| description | The topic of this article focuses on customer satisfaction. The customer satisfaction is considered as a crucial factor for the success of all market organisations. The subject is very often discussed from the theoretical point of view. This contribution is aimed at opportunities of evaluation and measurement of customer satisfaction by the European customer satisfaction index that consecutively should contribute to more effective marketing management in firms or any organizations. The objective was to adapt the European customer satisfaction index methodology to Czech environment. The adapted methodology was applied on tourism market. In conclusion, there was specified the importance and possibilities of using the European customer satisfaction index in real business environment. |
| first_indexed | 2024-04-10T08:41:38Z |
| format | Article |
| id | doaj.art-864c0bafb86f4126b1221ad907203458 |
| institution | Directory Open Access Journal |
| issn | 0139-570X 1805-9295 |
| language | English |
| last_indexed | 2024-04-10T08:41:38Z |
| publishDate | 2005-04-01 |
| publisher | Czech Academy of Agricultural Sciences |
| record_format | Article |
| series | Agricultural Economics (AGRICECON) |
| spelling | doaj.art-864c0bafb86f4126b1221ad9072034582023-02-23T03:22:48ZengCzech Academy of Agricultural SciencesAgricultural Economics (AGRICECON)0139-570X1805-92952005-04-0151416116810.17221/5089-AGRICECONage-200504-0003Potential for utilization of the European customer satisfaction index in agro-businessK. Ryglová0I. Vajčnerová1Mendel University of Agriculture and Forestry, Brno, Czech RepublicMendel University of Agriculture and Forestry, Brno, Czech RepublicThe topic of this article focuses on customer satisfaction. The customer satisfaction is considered as a crucial factor for the success of all market organisations. The subject is very often discussed from the theoretical point of view. This contribution is aimed at opportunities of evaluation and measurement of customer satisfaction by the European customer satisfaction index that consecutively should contribute to more effective marketing management in firms or any organizations. The objective was to adapt the European customer satisfaction index methodology to Czech environment. The adapted methodology was applied on tourism market. In conclusion, there was specified the importance and possibilities of using the European customer satisfaction index in real business environment.https://agricecon.agriculturejournals.cz/artkey/age-200504-0003_potential-for-utilization-of-the-european-customer-satisfaction-index-in-agro-business.phpmarketing managementcustomer satisfactioneuropean customer satisfaction index |
| spellingShingle | K. Ryglová I. Vajčnerová Potential for utilization of the European customer satisfaction index in agro-business Agricultural Economics (AGRICECON) marketing management customer satisfaction european customer satisfaction index |
| title | Potential for utilization of the European customer satisfaction index in agro-business |
| title_full | Potential for utilization of the European customer satisfaction index in agro-business |
| title_fullStr | Potential for utilization of the European customer satisfaction index in agro-business |
| title_full_unstemmed | Potential for utilization of the European customer satisfaction index in agro-business |
| title_short | Potential for utilization of the European customer satisfaction index in agro-business |
| title_sort | potential for utilization of the european customer satisfaction index in agro business |
| topic | marketing management customer satisfaction european customer satisfaction index |
| url | https://agricecon.agriculturejournals.cz/artkey/age-200504-0003_potential-for-utilization-of-the-european-customer-satisfaction-index-in-agro-business.php |
| work_keys_str_mv | AT kryglova potentialforutilizationoftheeuropeancustomersatisfactionindexinagrobusiness AT ivajcnerova potentialforutilizationoftheeuropeancustomersatisfactionindexinagrobusiness |