Potential for New Product Development through Interaction between Smart Roasters and Roasters:
The aim of this paper is to examine how smart roasters, one of the forms of Digital Transformation (DX) in the field of coffee bean roasting, are involved in the process of building branding in the specialty coffee business, with a focus on the interaction between coffee roasting profile data and ro...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2024-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/3/43_2024.002/_html/-char/en |