J. B. Watson y la Publicidad, los Inicios de la Psicología del Consumidor
Research regarding the behavior of individuals with respect to products and services dates back to the beginning of the 20th century, and J. B. Watson is one of its main precursors. Watson taught an applied psychology course called Psychology of Advertising, introduced many companies to experimental...
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| Format: | Article |
| Language: | English |
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Universidad Nacional de Colombia
2013-12-01
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| Series: | Revista Colombiana de Psicología |
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| Online Access: | http://www.revistas.unal.edu.co/index.php/psicologia/article/view/41316/42882 |