The Study on the Attractiveness of “Ura-Harajuku” for Inbound Travelers through a Customer Journey:
This study focused on “Ura-Harajuku” where a considerably large number of inbound foreign travelers strolled around on its narrow streets, but not on areas well-known to foreign visitors, such as Ginza or Takeshita street, and then analyzed why such travelers are attracted to “Ura-Harajuku”. The stu...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/4/41_2022.014/_html/-char/en |