Marketing in the Age of the New Normal
Our society is currently being affected by the global COVID-19 pandemic. People’s spending has been significantly restricted and the effect on the local economy has been enormous. This special issue deals with changes in marketing and marketing research in these difficult times. The six papers broad...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-06-01
|
| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.027/_html/-char/en |