Marketing in the Age of the New Normal
Our society is currently being affected by the global COVID-19 pandemic. People’s spending has been significantly restricted and the effect on the local economy has been enormous. This special issue deals with changes in marketing and marketing research in these difficult times. The six papers broad...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-06-01
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| Series: | Maketingu Janaru |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.027/_html/-char/en |
| _version_ | 1798004317899194368 |
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| author | Kosuke Mizukoshi Hidehiko Nishikawa |
| author_facet | Kosuke Mizukoshi Hidehiko Nishikawa |
| author_sort | Kosuke Mizukoshi |
| collection | DOAJ |
| description | Our society is currently being affected by the global COVID-19 pandemic. People’s spending has been significantly restricted and the effect on the local economy has been enormous. This special issue deals with changes in marketing and marketing research in these difficult times. The six papers broadly cover three topics: marketing channel innovation, local marketing practices, and internal practices of organizations. Each of these areas have seen significant changes over the past year. At the same time, these changes also correspond with digitalization or DX that began before COVID-19. Exploration of a better next society as the “new normal” is possible using the new marketing approaches described in these studies. |
| first_indexed | 2024-04-11T12:21:34Z |
| format | Article |
| id | doaj.art-865ea740b64549d28dd372a4575cb46c |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-11T12:21:34Z |
| publishDate | 2021-06-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-865ea740b64549d28dd372a4575cb46c2022-12-22T04:24:05ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692021-06-014113510.7222/marketing.2021.027marketingMarketing in the Age of the New NormalKosuke Mizukoshi0Hidehiko Nishikawa1Senior Editor and Professor, Faculty of Economics and Business Administration, Tokyo Metropolitan University, JapanEditor-in-Chief and Professor, Faculty of Business Administration, Hosei University, JapanOur society is currently being affected by the global COVID-19 pandemic. People’s spending has been significantly restricted and the effect on the local economy has been enormous. This special issue deals with changes in marketing and marketing research in these difficult times. The six papers broadly cover three topics: marketing channel innovation, local marketing practices, and internal practices of organizations. Each of these areas have seen significant changes over the past year. At the same time, these changes also correspond with digitalization or DX that began before COVID-19. Exploration of a better next society as the “new normal” is possible using the new marketing approaches described in these studies.https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.027/_html/-char/en |
| spellingShingle | Kosuke Mizukoshi Hidehiko Nishikawa Marketing in the Age of the New Normal Maketingu Janaru |
| title | Marketing in the Age of the New Normal |
| title_full | Marketing in the Age of the New Normal |
| title_fullStr | Marketing in the Age of the New Normal |
| title_full_unstemmed | Marketing in the Age of the New Normal |
| title_short | Marketing in the Age of the New Normal |
| title_sort | marketing in the age of the new normal |
| url | https://www.jstage.jst.go.jp/article/marketing/41/1/41_2021.027/_html/-char/en |
| work_keys_str_mv | AT kosukemizukoshi marketingintheageofthenewnormal AT hidehikonishikawa marketingintheageofthenewnormal |