Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia

Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia

This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. A quantitative methodology with online data dissemination to 158 respondents who had treated teeth at dental clinics in Bandung, Indonesia. Analysis of the questionnaire data usi...

Full description

Bibliographic Details
Main Authors: Yogi Suprayogi, Ratih Hurriyati, Vanessa Gaffar, Edi Suryadi, Puspo Dewi Dirgantari, Raeni Dwi Santy, Nurul Hutami Ningsih
Format: Article
Language:English
Published: IEECA 2022-11-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
Repurchase intention
Patient satisfaction
Clinic reputation
Dentist
Technology
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/1061

Internet

https://ieeca.org/journal/index.php/JEECAR/article/view/1061

Similar Items