Measuring Customer Satisfaction Using Multi-Criteria Analysis Model of Customer Satisfaction to Evaluate Product Lines (Case Study: Kaveh Glass Industrial Group)
Today, customer retention and growth is the first goal. Companies have taken a heavy toll on each customer, and competitors are constantly seeking to steal them. Satisfied customers have many benefits for the company, they are less sensitive to prices, will be a customer for a long period of time, a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of organization and informatics
2023-01-01
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| Series: | Journal of Information and Organizational Sciences |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/452450 |