Extending Geodemographics Using Data Primitives: A Review and a Methodological Proposal

This paper reviews geodemographic classifications and developments in contemporary classifications. It develops a critique of current approaches and identifiea a number of key limitations. These include the problems associated with the geodemographic cluster label (few cluster members are typical or...

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Bibliographic Details
Main Authors: Jennie Gray, Lisa Buckner, Alexis Comber
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:ISPRS International Journal of Geo-Information
Subjects:
Online Access:https://www.mdpi.com/2220-9964/10/6/386