Pleasure or Health? The Role of Mental Simulation in Desire and Food Choices

Many times, desire possesses us and impedes us from making healthier food choices. From a grounded cognition perspective, we investigated the role of two types of mental simulation (process and outcome) in desire and food choice to understand the processes that modulate them and find strategies that...

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Bibliographic Details
Main Authors: Naomí C. Muñoz-Vilches, Hans C. M. van Trijp, Betina Piqueras-Fiszman
Format: Article
Language:English
Published: MDPI AG 2020-08-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/9/8/1099