Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace
This paper investigates Romanian consumer ethnocentrism and the Romanian consumers’ attitudes towards local products and towards campaigns promoting local products. The research was conducted through a questionnaire addressed to a sample containing two groups of respondents. The sample was organized...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-06-01
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| Series: | Management şi Marketing |
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| Online Access: | https://doi.org/10.2478/mmcks-2018-0019 |