Identifying and ranking the antecedents of digital marketing development based on blockchain technology (case: aviation industry)
Blockchain technology is one of the most promising technologies of this century that has the potential to bring about fundamental changes in business models in a wide range of industries. The current research seeks to identify the antecedents of the development of digital marketing based on block...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2023-11-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_16508_2a85e14f5145c3c621ead52e2a2ddafa.pdf |