Market orientation – a pertinent solution in reevaluating traditional marketing
This article focuses on describing the latest trends in the theoretical and practical development of the marketing concept. Market orientation is the main item discussed, emphasizing the advantages and pitfalls of applying such a specific concept.
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bacău
2010-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
| Subjects: | |
| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/170 |