Influence of customer quality perception on the effectiveness of commercial stimuli for electronic products
Creating and maintaining customer loyalty are strategic requirements for modern business. In the current competitive context, product quality and brand experience are crucial in building and maintaining customer loyalty. Consumer loyalty, which may be classified into cognitive loyalty and affective...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2016-03-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | http://journal.frontiersin.org/Journal/10.3389/fpsyg.2016.00336/full |