Implementasi kansei engineering dalam pengembangan kemasan minuman kopi ready to drink

Currently, the coffee business is becoming a trend in the market. So determining the right packaging design is an important thing to plan. The product development method that has been proven optimal is Kansei engineering. This study compares the results of developing ready-to-drink coffee packaging...

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Bibliographic Details
Main Authors: Novi Purnama Sari, Zulkarnain Zulkarnain, Verian Ardi Muzaki, Yuni Dita Meilani
Format: Article
Language:English
Published: Universitas Trunojoyo Madura 2024-02-01
Series:Agrointek
Subjects:
Online Access:https://journal.trunojoyo.ac.id/agrointek/article/view/12443