Parasocial relationships and YouTube addiction: The role of viewer and YouTuber video characteristics
YouTube is a popular social media platform that fosters the development of social bonds between viewers and YouTubers called parasocial relationships (PSR). These relationships might be associated with both viewer characteristics, such as social anxiety, and YouTuber video characteristics, such as s...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2022-01-01
|
| Series: | Psychology of Language and Communication |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/plc-2022-0009 |