ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERING
A new marketing paradigm with appropriate instruments of its implementation in engineering activity is presented. Engineering marketing complex as a set of variables for the efficiency engineering; engineering marketing business model executed with the help of psychoheuristic programming is describe...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Don State Technical University
2010-08-01
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| Series: | Advanced Engineering Research |
| Subjects: | |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/1021 |