ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERING
A new marketing paradigm with appropriate instruments of its implementation in engineering activity is presented. Engineering marketing complex as a set of variables for the efficiency engineering; engineering marketing business model executed with the help of psychoheuristic programming is describe...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Don State Technical University
2010-08-01
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| Series: | Advanced Engineering Research |
| Subjects: | |
| Online Access: | https://www.vestnik-donstu.ru/jour/article/view/1021 |
| _version_ | 1826565110080995328 |
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| author | Tatiana P. LYUBANOVA Daria M. ZOZULYA |
| author_facet | Tatiana P. LYUBANOVA Daria M. ZOZULYA |
| author_sort | Tatiana P. LYUBANOVA |
| collection | DOAJ |
| description | A new marketing paradigm with appropriate instruments of its implementation in engineering activity is presented. Engineering marketing complex as a set of variables for the efficiency engineering; engineering marketing business model executed with the help of psychoheuristic programming is described. |
| first_indexed | 2024-04-10T03:21:11Z |
| format | Article |
| id | doaj.art-869fbabec1944ade8dc0e5cd0132c195 |
| institution | Directory Open Access Journal |
| issn | 2687-1653 |
| language | Russian |
| last_indexed | 2025-03-14T10:30:32Z |
| publishDate | 2010-08-01 |
| publisher | Don State Technical University |
| record_format | Article |
| series | Advanced Engineering Research |
| spelling | doaj.art-869fbabec1944ade8dc0e5cd0132c1952025-03-02T11:04:15ZrusDon State Technical UniversityAdvanced Engineering Research2687-16532010-08-011045966031009ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERINGTatiana P. LYUBANOVA0Daria M. ZOZULYA1Don State Technical UniversityDon State Technical UniversityA new marketing paradigm with appropriate instruments of its implementation in engineering activity is presented. Engineering marketing complex as a set of variables for the efficiency engineering; engineering marketing business model executed with the help of psychoheuristic programming is described.https://www.vestnik-donstu.ru/jour/article/view/1021engineering marketingengineering marketing complexintegrated metricsengineering marketing business model. |
| spellingShingle | Tatiana P. LYUBANOVA Daria M. ZOZULYA ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERING Advanced Engineering Research engineering marketing engineering marketing complex integrated metrics engineering marketing business model. |
| title | ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERING |
| title_full | ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERING |
| title_fullStr | ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERING |
| title_full_unstemmed | ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERING |
| title_short | ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERING |
| title_sort | engineering marketing integrated metrics as instrument of efficiency engineering |
| topic | engineering marketing engineering marketing complex integrated metrics engineering marketing business model. |
| url | https://www.vestnik-donstu.ru/jour/article/view/1021 |
| work_keys_str_mv | AT tatianaplyubanova engineeringmarketingintegratedmetricsasinstrumentofefficiencyengineering AT dariamzozulya engineeringmarketingintegratedmetricsasinstrumentofefficiencyengineering |