The Role of Competitive Advantage Mediates Entrepreneurial Orientation and Product Innovation on Marketing Performance
The purpose of this study is to analyze the entrepreneurial orientation partially affects competitive advantage. The entrepreneurial orientation and product innovation simultaneously affect competitive advantage, and competitive advantage partially affects marketing performance. This study uses satu...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik APP
2023-05-01
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| Series: | Jurnal Manajemen Industri dan Logistik |
| Subjects: | |
| Online Access: | https://jurnal.poltekapp.ac.id/index.php/JMIL/article/view/1141 |