Environmentally sustainable fashion and conspicuous behavior

Abstract This study examines the impact of conspicuous consumption on environmentally sustainable fashion brands (ESFBs). Most previous studies have been limited to environmental perspectives; however, research on environmental behavior by conspicuousness has been lacking. This study views the brand...

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Bibliographic Details
Main Authors: Sae Eun Lee, Kyu-Hye Lee
Format: Article
Language:English
Published: Springer Nature 2024-04-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-024-02955-0