Environmentally sustainable fashion and conspicuous behavior
Abstract This study examines the impact of conspicuous consumption on environmentally sustainable fashion brands (ESFBs). Most previous studies have been limited to environmental perspectives; however, research on environmental behavior by conspicuousness has been lacking. This study views the brand...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Springer Nature
2024-04-01
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Series: | Humanities & Social Sciences Communications |
Online Access: | https://doi.org/10.1057/s41599-024-02955-0 |