New Product Idea Selection in the Fuzzy Front End of Innovation: A Fuzzy Best-Worst Method and Group Decision-Making Process
New product development (NPD) is essential to most business organizations to create new values and protect existing values for maintaining high profitability and sustainability. However, the success of NPD projects is deemed to be difficult and challenging owing to high organizational complexity, un...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-02-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/9/4/337 |