Holistic marketing in the business interaction between enterprises
The article examines the holistic concept of marketing as a basis of integrated interactions with client firms. The main parameters of the system studied in relationship marketing paradigm with specific values of each participant. The author's interpretation of evolutionary stages of developmen...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_85_89.pdf |