The role of the brand in identifying patterns of the consumer decision-making process on the example purchasing a passenger car

The role of the brand in identifying patterns of the consumer decision-making process on the example purchasing a passenger car

Objectives Nowadays, the five-stage consumer decision-making process ends with the purchase of a specific brand of product. When searching for information, decision makers usually have specific categories that they search when solving a given decision problem. The aim of this manuscript is to check...

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Bibliographic Details
Main Author: Paulina Agnieszka Jusiuk
Format: Article
Language:English
Published: Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi 2023-12-01
Series:Journal of Modern Science
Subjects:
consumer behavior
role of the brand
consumer decision-making process
information table
correlation analysis
information categories
Online Access:https://www.jomswsge.com/Rola-marki-w-identyfikacji-schematow-przebiegu-konsumenckiego-procesu-decyzyjnego,176395,0,2.html

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https://www.jomswsge.com/Rola-marki-w-identyfikacji-schematow-przebiegu-konsumenckiego-procesu-decyzyjnego,176395,0,2.html

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