AI-Driven Advertising Activity: Perspectives from Peruvian Advertisers
This study explores the impact of Artificial Intelligence (AI) on the creative process within Peruvian advertising agencies. The research focuses on understanding how AI technologies influence the practices of professionals involved in creative production and the perception of AI’s role in enhancin...
| Những tác giả chính: | , , |
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| Định dạng: | Bài viết |
| Ngôn ngữ: | English |
| Được phát hành: |
Universidad de Navarra
2024-10-01
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| Loạt: | Communication & Society (Formerly Comunicación y Sociedad) |
| Những chủ đề: | |
| Truy cập trực tuyến: | https://revistas.unav.edu/index.php/communication-and-society/article/view/51359 |