AI-Driven Advertising Activity: Perspectives from Peruvian Advertisers

AI-Driven Advertising Activity: Perspectives from Peruvian Advertisers

This study explores the impact of Artificial Intelligence (AI) on the creative process within Peruvian advertising agencies. The research focuses on understanding how AI technologies influence the practices of professionals involved in creative production and the perception of AI’s role in enhancin...

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Bibliographic Details
Main Authors: Francisco Arbaiza, Jazmine Arias, Kelly Robledo-Dioses
Format: Article
Language:English
Published: Universidad de Navarra 2024-10-01
Series:Communication & Society (Formerly Comunicación y Sociedad)
Subjects:
Artificial Intelligence
advertising creativity
ethical considerations
digital transformation
marketing automation
Online Access:https://revistas.unav.edu/index.php/communication-and-society/article/view/51359

Internet

https://revistas.unav.edu/index.php/communication-and-society/article/view/51359

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