Aspects Related to Researching Consumer Preferences
Catching the essence of consumer’ preferences, a dimension of consumers’ behavior throughmarketing research represents an important aspect in the activity of any organization and, in the sametime, an objective very difficult to reach. This paper is meant to bring some light on the importance ofknowi...
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| Format: | Article |
| Language: | English |
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General Association of Economists from Romania
2007-09-01
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| Series: | Theoretical and Applied Economics |
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| Online Access: | http://www.ectap.ro/articole/250.pdf |