Aspects Related to Researching Consumer Preferences
Catching the essence of consumer’ preferences, a dimension of consumers’ behavior throughmarketing research represents an important aspect in the activity of any organization and, in the sametime, an objective very difficult to reach. This paper is meant to bring some light on the importance ofknowi...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
General Association of Economists from Romania
2007-09-01
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| Series: | Theoretical and Applied Economics |
| Subjects: | |
| Online Access: | http://www.ectap.ro/articole/250.pdf |
| _version_ | 1818582837219033088 |
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| author | Mirela-Cristina Voicu |
| author_facet | Mirela-Cristina Voicu |
| author_sort | Mirela-Cristina Voicu |
| collection | DOAJ |
| description | Catching the essence of consumer’ preferences, a dimension of consumers’ behavior throughmarketing research represents an important aspect in the activity of any organization and, in the sametime, an objective very difficult to reach. This paper is meant to bring some light on the importance ofknowing the consumer’ preferences and on the ways that consumer’ preferences are determined. |
| first_indexed | 2024-12-16T07:55:44Z |
| format | Article |
| id | doaj.art-86f89322da38452394c359a1d2c4dd8b |
| institution | Directory Open Access Journal |
| issn | 1841-8678 |
| language | English |
| last_indexed | 2024-12-16T07:55:44Z |
| publishDate | 2007-09-01 |
| publisher | General Association of Economists from Romania |
| record_format | Article |
| series | Theoretical and Applied Economics |
| spelling | doaj.art-86f89322da38452394c359a1d2c4dd8b2022-12-21T22:38:43ZengGeneral Association of Economists from RomaniaTheoretical and Applied Economics1841-86782007-09-019(514)9(514)3336Aspects Related to Researching Consumer PreferencesMirela-Cristina VoicuCatching the essence of consumer’ preferences, a dimension of consumers’ behavior throughmarketing research represents an important aspect in the activity of any organization and, in the sametime, an objective very difficult to reach. This paper is meant to bring some light on the importance ofknowing the consumer’ preferences and on the ways that consumer’ preferences are determined.http://www.ectap.ro/articole/250.pdfconsumers’ behaviorconsumer preferencesmarketing researchsampleorganizing the research. |
| spellingShingle | Mirela-Cristina Voicu Aspects Related to Researching Consumer Preferences Theoretical and Applied Economics consumers’ behavior consumer preferences marketing research sample organizing the research. |
| title | Aspects Related to Researching Consumer Preferences |
| title_full | Aspects Related to Researching Consumer Preferences |
| title_fullStr | Aspects Related to Researching Consumer Preferences |
| title_full_unstemmed | Aspects Related to Researching Consumer Preferences |
| title_short | Aspects Related to Researching Consumer Preferences |
| title_sort | aspects related to researching consumer preferences |
| topic | consumers’ behavior consumer preferences marketing research sample organizing the research. |
| url | http://www.ectap.ro/articole/250.pdf |
| work_keys_str_mv | AT mirelacristinavoicu aspectsrelatedtoresearchingconsumerpreferences |