Territory brand in the conditions of creative economy
The article deals with the territorial brand as a tool of marketing management area. The problems of the formation of the institutional environment, which creates the conditions to maximize the transaction costs of buyers territory by using its resources.
| Format: | Article |
|---|---|
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/901 |