Pragmatics of Advertising Text in the Aspect of its Suggestive Impact
The article defines and describes the main ways of suggestive impact in advertising texts. The language-specific nature of advertising texts is often reduced, as the marketing aspect is highlighted. One of the main functions of the advertising text is the suggestive function, since this type of text...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sourthern Federal University
2021-03-01
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| Series: | Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki |
| Subjects: | |
| Online Access: | https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1581 |